What shipping and delivery events does Wonderment support?
Wonderment supports a variety of events through the fulfillment and shipping cycle you can consider when building your email journey. While you may be tempted to include multiple events, most brands choose either “Shipment Created” or “Carrier Picked Up” as the initial trigger not both, depending on how quickly and reliably their fulfillment operations move items into transit.
We recommend using Carrier Picked Up over Shipment Created, as it reflects a more meaningful milestone in the delivery process. Here's the difference:
Shipment Created: A shipping label has been generated, but the package is not yet in the hands of the carrier (e.g., “Label created, check back later”).
Carrier Picked Up: The carrier has physically received the package and it is en route to the customer.
Available events
Wonderment - Shipment Created | When a label has been created with a shipping carrier |
Wonderment - Label Cancelled | When a label has been cancelled with the shipping carrier |
Wonderment - Carrier Picked Up | When an order is first marked In Transit by the carrier. |
Wonderment - In Transit | For each in-transit scan the package has. |
Wonderment - Out for Delivery | When the carrier confirms the package has been handed off for delivery |
Wonderment - Ready for Pickup | When an order has been marked ready for customer pickup by the shipping carrier, such as at a local office or postal facility. |
Wonderment - Shipment Delivered | When the delivery scan has occurred for a package |
Wonderment - Returned to Sender | When a package has been sent back to the origin facility because it was undeliverable, damaged, or otherwise can't be completed. |
Wonderment - Attempted Delivery | If a package couldn't be delivered and was held by the carrier for re-delivery. |
Wonderment - Delivery Error | In case of a permanent delivery error, such as a non-existent address, or a package is lost or damaged at the carrier. |
Wonderment - Shipment Stalled | When a package hasn't made progress in the carrier network for a certain period of time, and is likely to be delayed. |
Wonderment - Survey - Delivery Feedback Response | Feedback responses from Delivery Surveys. For Klaviyo and Sendlane only. |
Wonderment - Tracking Page View | Individual pageviews of a tracking page. For Klaviyo and Sendlane only. |
Wonderment - ETA Changed | When a package's ETA changes beyond the Change Sensitivity for a given shipping service level. |
Each of these events also come with helpful metadata that you can use in automation logic or to personalize the communication with the recipient's information